Luxury shoe, accessory and confetti design service

Wiltshire based | Appointments welcome |

International shipping | FREE Delivery in UK and N. Ireland

‘The most extraordinary creations have beautiful beginnings

..your journey begins here’


“I recently had my shoes designed by Jemma. I found Jemma at a local wedding fair in Bath. Her passion and love of designing the perfect shoes was wonderful. I immediately placed my deposit for Jemma to design my wedding shoes. She has amazing ideas and walked me through every stage. Such a pleasure to work with and my final shoes were more than I could have wished for. Thank you Jemma xx” ★ ★ ★ ★ ★

Caroline, April 2018

“I came across Jemma on after spending what felt like a life time looking for some flat bridal shoes. I could see the high quality of workmanship Jemma works too from the photos of her previous work but when I placed my order never did I anticipate receiving such support and attention to detail throughout the whole design process. Nothing was too much trouble nor a rush. Jemma was really flexible to fit in with my timescales and was able to put my mind at ease by allowing me to try on two different sizes to see which was the better fit. Jemma also went the extra mile by liaising with my dress shop to match the lace on my shoes to that of my dress. Would definitely recommend and very good value for money considering the amount of time I spent asking questions etc. Thank you xx” ★ ★ ★ ★ ★

Hannah, April 2018

“Jemma’s shoes are just stunning! I’m really pleased to be able to collaborate with such a lovely person and talented designer. Highly recommended!”★ ★ ★ ★ ★

Sharon, March 18

“Jemma’s shoe designs are brilliant! Her work is so beautifully planned and executed and you can see the love, care and attention she lavishes onto each and every design. I would wholeheartedly recommend Shoe Design by J.”★ ★ ★ ★ ★

Gillian, March 18

“I had the pleasure of photographing Jemma’s shoe designs only this week. Just beautiful! The details, the style, the quality were absolutely stunning. I’d be more than happy to recommend Jemma to my brides.”★ ★ ★ ★ ★

Kathryn, March 18

“The shoes are made to perfection, and Gemma is the loveliest person you could ever ask for. I’m so glad I found her and chose my beautiful shoes from her online shop. Thank you xxx” ★ ★ ★ ★ ★

Fara, March 2018

“I have been wearing my gothic/halloween shoes for bearly an hour and I have already had a lady stop and compliment me on my shoes! Thank you for transforming my high heels for me hun into funky and unusual statement shoes! You were patient, informative and so talented! Thank you x”★ ★ ★ ★ ★

Gaenor, October 2017

“A massive thank you to Jemma for creating some lovely confetti cones for my wedding! From start to finish she was enthusiastic about providing some thing special for my wedding and went the extra mile to provide excellent service. Thank you!” ★ ★ ★ ★ ★

Laura, June 2017

“Absolutely love my shoes. This lovely lady did an amazing job with them and kept in contact with me throughout. Would definitely recommend.” ★ ★ ★ ★ ★

Sarah, May 2017

“I found this lovely lady via fb and asked if she could help me to create the most perfect shoes for my wedding day! Being as I am I already had a firm idea in my head of exactly how I wanted them and Jemma really went above and beyond to fully understand my vision so that we were on the same page! She was informative throughout letting me know updates on the progress and at the end was happy to show me different positioning of the lace. Nothing was to much trouble! They arrived today and I honestly could not be happier, they are beautifully made, beautifully packaged, and I can’t wait to wear them on my wedding day, Thank you so much Jemma! X” ★ ★ ★ ★ ★

Phoebe, April 2017

“We at ‘Not Just Brides’ are now proud stockists of these stunning, bespoke, bridal shoes. Jemma is extremely talented and is able to design your perfect shoes with you, to your desired specification.” ★ ★ ★ ★ ★

Karlene, March 2017

“Getting married on December the 29th and a few months ago I saw this FB page and really liked what I saw, I contacted Jemma and we started working on confetti for our wedding, Jemma had some great ideas but also was very keen to listen to my ideas. I was so impressed I asked her to do something special for the rings. She did not disappoint and we have a very unique way of the usher delivering the rings. She also did 2 signs for us that are stunning and fit our theme and colours.
I will post some pictures after the special day.
Thank you Jemma, we wish all the best for the future. X” ★ ★ ★ ★ ★

Ann, December 2016

“Absolutely in love with my wedding shoes you created for me you listened to everything I wanted, always kept in touch with me and kept giving me updates on how my shoes were coming along can’t wait to show them off on my wedding day I really can’t thank you enough will post some pics on my wedding, 19/08/2017.” ★ ★ ★ ★ ★

Hayley, November 2016